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英孚教育荣获最具创新精神品牌

2017-07-26 10:56:53



第八届金鼠标数字营销大奖榜单日前揭晓,英孚教育凭借《英孚教育英语熟练度指标》传播的优异表现,获得数字营销最具创新精神品牌。2016年11月的第六版《英孚英语熟练度指标》发布时,英孚通过高质量的原创内容,将传统媒体与新媒体相结合,线下和线上联动等方式,激发话题讨论。报告发布前后,关注和影响人数总计达到上千万,将一份原本只是学术界关注的大数据报告传播到中国的不同受众阶层,既让大众了解到英语学习对于个人生活品质提升所能起到的作用,也提升了社会对于英语教育、社会人才培养、以及中国国际化进程等一系列话题的深度讨论。

英孚教育荣获第八届金鼠标最具创新精神品牌奖


The Eighth Golden Mouse Award was revealed recently. EF was awarded the most innovative brand in digital marketing for its outstanding performance in the campaign of EF English Proficiency Index, EF EPI. By utilizing resources from traditional and social media via online and offline channels, EF EPI immediately sparked heated discussions and influenced over 10-million stakeholders. Because of this, people around the globe have not only been made more aware of the close relationship between English learning and quality of life, but it has also raised a wave of in-depth discussions on English education, talent cultivation and China’s globalization.